The Future of Search? Google Discover's Rise and Why it Matters
Google Discover presents material to consumers based on their web and app usage, which is relevant to their interests.
With search users enter a search term to find helpful information related to their query but discover takes a different approach. Instead of showing results in response to a query, discover surfaces content primarily based on what Google's automated systems believer to be a good match with a user's interests.
Discover is automatically refreshed as new content is published.
How Content appears in Discover?
Content is automatically eligible to appear in Discover if it is indexed by Google and meets discover's content policies. No special tags or structured data are required.
To increase the likelihood of your appearing in Discover we recommend the following:
1. Use page titles that capture the essence of the content but in a non-clickbait fashion.
2. Include compelling, high quality images in your content especially large images that re more likely to generate visits from discover. large images need to be at least 1200 px wide and enabled by the max-image-previou:large or by using AMP AVOID using a site logo as your image.
3. Provide content that's timely for current interests, tells a story well or provides unique insights.
|
Key difference Area |
Google Search |
Google Discover |
|
Goal |
Finds specific information
based on your query. |
Surfaces personalized content
based on your interests. |
|
Approach |
Requires active input
(keywords, questions). |
Passive consumption (no need for
queries). |
|
Content |
Diverse results based on
query, including websites, images, videos. |
Primarily
articles, videos, and stories related to your interests. |
|
Control |
High user control through specific
queries and filters. |
Limited control, primarily through
interest customization. |
|
Target Audience |
Users with specific questions
or information needs. |
Users looking for curated
content related to their interests. |
