Explode Your Traffic: Leverage Google Discover for Web Story Growth

Swami Antar Jashan
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 Explode Your Traffic: Leverage Google Discover for Web Story Growth

Hello, Everyone! 

In my previous blog post, we discussed the many aspects of Google Web Stories. You can learn more about these read pieces by clicking here.

We'll keep going with this and add one more crucial post about setting up your Google Web Stories to show up in Google Discover to increase traffic to your websites and blogs. 

Follow these strategies to optimize your Google web stories for Google discover. 

  • Create Web Stories: Use the recommended tools or plugins to create engaging Web Stories. Ensure that your stories meet the guidelines and requirements set by Google for Web Stories.
  • Implement Structured Data: Add structured data markup to your Web Stories. This markup helps search engines understand and categorize your content correctly. Google provides specific guidelines for implementing structured data for Web Stories, including using the "News Article" or "Article" schema depending on your content.
  • Ensure Mobile-Friendly Experience: Optimize your website and Web Stories for mobile devices. Google prioritizes mobile-friendly content, so make sure your website and Web Stories load quickly, are responsive, and provide a smooth user experience on mobile devices.
  • Submit your Web Stories to Google: Once you have created your Web Stories and implemented the necessary markup, you can submit them to Google for indexing. Google's indexing process ensures that your Web Stories are included in their search results and potentially shown in Google Discover.
  • Monitor Performance and Analytics: Keep track of how your Web Stories are performing. Utilize analytics tools to understand user engagement, traffic sources, and other relevant metrics. This data will help you optimize your Web Stories and improve their visibility in Google Discover.
  • Promote and Share: Share your Web Stories on your website, social media platforms, and other relevant channels to increase visibility and encourage engagement. The more exposure your Web Stories receive, the higher the chances of them appearing in Google Discover.

It's important to note that Google's algorithms determine which Web Stories are eligible and relevant to show in Google Discover based on various factors such as 

  • User interests, 
  • Search history, 
  • Content quality and 
  • Following the best practices and guidelines outlined by Google can improve the chances of your Web Stories appearing in Discover.

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